2003 Chrysler 300C Touring Concept

“We wanted to return to the proud, powerful lines that once made American automobiles such a unique design statement, and do so in a thoroughly modern way,” said Trevor Creed, Senior Vice President – Design. “At the same time, we’ve identified a dramatic new design direction that continues the Chrysler brand’s longstanding tradition of innovative design through the development of a new package and proportional statement.”

The striking new proportions of the Chrysler 300C sedan and wagon concepts were made possible by the decision to move the next generation of Chrysler brand sedans to rear-wheel drive. Used widely among premium and luxury brands, the rear-drive configuration gave company designers the freedom to create a design featuring a longer hood, shorter front and rear overhangs and overall more noble proportions, while maintaining an outstanding interior package.

“Modern elegance and innovation have always been hallmarks of the Chrysler brand, and these two Chrysler 300C concepts illustrate those values in a strong, proud way, much like the first ‘letter series’ C-300 did nearly 50 years ago,” noted Creed.